Yves Behar: ‘Creating objects that tell stories”
“As designers we bring value to the consumer”.
Yves design process suggests the most fundamental motivation behind design is the ‘value’ that the product can offer to consumers.
This framework is seen in the conceptual four pleasure analysis of product design, whereby Yves places emphasis on the fourth and final pleasure the ‘ideological. Classified by Lionel Tiger in his book “The Pursuit of Pleasure”, the ideological pleasure relates to the aesthetics of a product and the values that the product embodies. In this way, Yves and his design team design products inside out, firstly to explore the core value the product is going to entail, and then it’s aesthetic, contributing to the consumer experience.
The simple design of the condom container, valuable in the way the design was inviting, while also promoting safe sex and the innovative symmetrical playful water bottle designed as a healthy alternative to soft drinks; both communicate possibilities of how value in design can be pleasurable and significantly improve lifestyle choices.
More so, the $100 laptop example clearly shows how values in a product can not only improve the value for the consumer, but also the designer’s worldview. The value of the laptop designed as a cheap, accessible, and fun learning device for children in Kenya, is taken a step further as the sheer passion behind the originality of this idea, heightened by the collaboration of the design team and the engineers actually pushed manufacturers to produce the product unrestrictive of finance. This is truly inspiring.
As a designer, I aspire to embody this mentality, in order to design a product with value, motivated by passion to help others. In Yves words “it helps us to only imagine what we could do for the world”.
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