David Kelley 2002 “The future of design is human centred”
Product design focused on realising the human experience is fundamental to our future today. As this video demonstrates the importance of designing a ‘consumer product’ grounded on human behaviour and personality is necessary to provide consumers a new thoughtful and interesting way to interact with their daily lives.
Numerous examples, that Kelly and his team IDEO have contributed too, show the depth and possibilities of human centred design globally, from a luxury necessary in a shop, to an educational experience in the museum and water recycling plant and finally to exploring products to improve farming in Kenya.
It’s interesting to note, as enforced by Mr Kelley, that human centred design has been around for sometime, however with new smart technology today this idea is slowing revolutionising how we view design in the future. After researching Achille Castiglione, in Industrial Design Fundamentals Semester 1, Castiglione was influential in designing mass-produced icons to explore behaviour interaction through a narrative approach to “communicate messages of curiosity, amusement and affection” upon the user. It’s with this philosophy that designers can look forward to a new and engaging future of design focused on human experience.
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