Ross Lovegrove ‘The power and beauty of organic design’
Lovegrove’s passion for organic design and exploring the ‘soul’ of form is inspiring. His extensive research in natural forms, especially exploring natural growth patterns that are unrestricted by form, allows Lovegrove to liberate form in his designs, and consequently makes him unique.
The design method, ‘bio-mimicry’; design inspired by nature, has not only been utilized to create the soul of form, but, however has been effective in exploring new modern materials, and consumer interaction. As a result, he creates a new dimension of design, for example, the innovative organic solar powered car, that transforms into a hanging street lamp. Such a design practice has greatly influenced how and where design can take me in the contemporary world.
By being very sensual, organic design encourages humans to interact with new technology and material science that otherwise would be viewed as alien. In effect, the gap between technology and human experience is bridged. For all these reasons, Lovegrove’s passion and confidence in his designs, has nurtured my outlook in the world of the design, and he is one that I can aspire too.
Lovegrove’s passion for organic design and exploring the ‘soul’ of form is inspiring. His extensive research in natural forms, especially exploring natural growth patterns that are unrestricted by form, allows Lovegrove to liberate form in his designs, and consequently makes him unique.
The design method, ‘bio-mimicry’; design inspired by nature, has not only been utilized to create the soul of form, but, however has been effective in exploring new modern materials, and consumer interaction. As a result, he creates a new dimension of design, for example, the innovative organic solar powered car, that transforms into a hanging street lamp. Such a design practice has greatly influenced how and where design can take me in the contemporary world.
By being very sensual, organic design encourages humans to interact with new technology and material science that otherwise would be viewed as alien. In effect, the gap between technology and human experience is bridged. For all these reasons, Lovegrove’s passion and confidence in his designs, has nurtured my outlook in the world of the design, and he is one that I can aspire too.
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