Video Reflection 6

Designing Dream Machines

Leading British designers Richmond Semore and Dick Powel provide an interesting insight into the design process behind industrial design. Specifically focusing on the ‘X- factor’ of design, these designers attempt to transform everyday objects into desirable machines.

The precision and passion of the concept development behind the new ‘Batam’ motorcycle design in particular is admirable. Pantone markers, pens and tracing designs, is key to show the development of the design, and also allows the designers to continually improve and take control of the form of the design.
Today, young industrial designers increasing look to CAD and Rhino modelling to generate quick concept ideas. However, I strongly believe concept ideas should firstly be realised and explored on paper in order to generate a wide variety of ideas, with standing the limitations of the software. It is with this principle designers can begin to create an X-factor in product design.

The first step into any design process is brainstorming, as made evident in the video. The thoughtful collaboration of engineers and industrial designers, generated an advanced kettle and food processor with matching power charged bases, ahead of its time. The kitchen appliances immediately became an object of desire as it featured a funky colour scheme, organic form and function that stood out from other white traditional products. The easy to clean and access food processor bowl satisfies the target market needs, while the kettle acts as a liveable object, engaging a unique human experience in the kitchen.

The success of this product communicates that it is important for designers to be confident in designing products with hindsight. Thus in doing so, challenging traditional methods of form, function and materials. I believe this principle is of the essence in order to survive in a growingly competitive market today.