Saturday, March 27, 2010

11TH HOUR

 http://www.youtube.com/watch?v=5XsYYMB6V9M


Leonardo Dicaprio documentary “11th hour” depicts the ecological damage that humans ‘the third chimpanzee’ have inflicted on the planet over time.  It’s thrilling imagery and goose bump music makes the destruction of the environment ‘scary’ and ‘overwhelming’ and you can’t help but feel responsible for its deconstruction.

One scientists describes the planet as “behaving as an infected organism and by looking at it from out of space you can see lights… lights of the people... its almost like looking at an organism that has an infection, forming a crust of some kind”. This visual imagery makes me feel like a pesticide in my own home. But really its a gripping awakening of how much damage we are causing the natural environment.

Leo’s smooth voice enforced by a voice of reason from global scientists help to destruct the impacts of human nature. In today’s climate weather enthusiasts have recorded the highest average temperature in history as a result of human ignorance and neglect for the environment. Extremity of this is most evident in the wildfires in Victoria resulting in a huge loss of life, hurricane Katrina displacing thousands of people from their homes are among just a few of the catastrophic tragedies the world is coming to terms with as repeated occurrence. The Antarctic is melting at an accelerated rate, with over 20% of sea ice in the Atlantic; we are significantly losing control of the climate. If this continues over half of the world may be submerged in water.

‘The UN predicts in half of a century 150 million environment related refugees at any given time will be displaced from climate change’

Corporate economical globalization is one of the largest forces blocking change.  The global industry has infiltrated political systems around the world as greedy puppets, which care more about money and economic progress than finding a means to an end of our own ecological destruction. It is estimated that it costs $35 trillion dollars a year to do what nature can do for us. We are taking the natural ecosystem for advantage and in affect are decreasing our quality of life.

Industrial designs today with the driving force for climate change have the chance to redesign the industry and deter change from a “waste making system”  - (cradle to grave) to a sustainable system (cradle to cradle). Designers need to transform the concept of ‘object of desires’ to a more sustainable solution. By using Biominicry as our main source of inspiration when generating ideas we can become less energy and fuel dependent. I recently attended a seminar led by Nissan in their response to restore nature balance; by using 100% green energy to fuel electrical cars. This is just one of the many ways we as industrial design can help re-shape the world. 

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